Maverick Indonesia

A creative afternoon

Everyone is creative and so is every line of business! Quite a remark he made while many of us still believe that creativity is a talent possessed by selective people who are blessed with fresh and new ideas or concepts. But that’s not what he believes.. It’s a matter of being able to see something not only in the context ‘out of the box’ but also by keeping in mind what is the root of the business that’s already IN the box. Hmmm…

Last Friday, another sharing session was conducted at the office. We’re inviting Yoris Sebastian, the owner and Creative Director of OMG – Oh My Goodness Creative Consultancy. A consultancy named after his biggest hope of the reaction given by his clients would be. I found it very interesting.

Yoris is an easy person to talk to. His passion for creativity shines through his eyes when he shared us stories about his journey to be where he is right now. Heading a consultancy that has been around for only 2.5 months, I considered him to be very successful for having reputable clients like; FX, Magenta Orchestra and the Island of Bali!

OMG sells ideas and fresh concepts to help clients who wish to convey a certain message to their clients or audience. Brand awareness let’s say. For ideas that are really significant, Yoris will have it registered, “so that prospective clients won’t use it without my permission, should we fail to work together” he said.

The discussion was very insightful that we talked about so many things. Most of them were about how to come up with ideas when you’re really stuck and can no longer think of anything else. Diplomatically he said, it’s a matter of how you see things from a different perspective. Instead of saying, there’s nothing we can do about it, why not start saying what else do we have that we haven’t looked at yet… An example was “I Like Monday of Hard Rock”, where he helped to create and develop the concept. We want to make Indonesian music to be the host in our country, and how to do that? Instead of having Indonesian band performing during weekends which are considered as ‘udah biasa banget’ and will not going to sell, why don’t we target any other day where young people would still like to come and have some fun and watch some local  musician playing. Monday was chosen as the day where performances by local bands or musicians are conducted live at Hard Rock Café. It turned out to be more than just successful. Most people hate Monday because it’s the start of the week after a weekend. Feeling lazy is maybe one of the factors. How to help eliminate this factor is by lifting up the spirit with the positioning where after a long day on Mondays, they get to relax and watch a fun and affordable entertainment.   

That was just a tiny bit of our whole session with Yoris. For sure, it was a very interesting one. Thanks very much Yoris. Hope we can do this again sometime in the future!