Maverick Indonesia

Click Of THe Week #20: Taufik Hidayat

I was Googling websites with the keyword “PT Asia Tembakau” when I stumbled on to Taufik Hidayat’s blog, ‘Taufik Hidayat, tulisan dan pemikiran: Marketing and soccer’.

As the title suggests, Taufik, who reports for SWA magazine, blogs about marketing and brand strategies used by multinational an domestic companies operating in Indonesia. And, yes he blogs about soccer as well.

Taufik must rank among one of the most consistent Indonesian bloggers, chalking up at least five articles each month since he set up his blog on Wordpress in March 2007.

One of his postings that was particularly interesting for me was his insights into the way Coca-Cola was rejuvenating its product through the PosiFIESTA event that was held early January 2007 at Senayan, Jakarta. In the posting, which also appeared as an article in the June edition of SWA, Taufik said that the PositiFiesta event is a benchmark for Coca-Cola’s new communication theme, “Hidup ala Coca-Cola”, which is also part of the company’s global communications theme.

Taufik also keenly shares his comments and overviews on soccer league competitions on his blog. He sometimes also engages in predictions on which team would win.

His posts are always readable, no doubt because of his journalistic skills as the person in charge of the marketing column in SWA, where he has worked since 1999.

Keep blogging away Mas Taufik, you have such great stories to tell.