Maverick Indonesia

Another Visit of Atmajaya Students

Maverick this week again played host to visiting communications students from Jogjakarta’s Atmajaya University. The first time was almost exactly a year ago. It must have been a good experience because they were back for more this year.

The visit is part of the student’s program to learn about PR as practiced rather than as in theory and we feel flattered that they chose to come back to learn more about Maverick.

These times around there were enthusiastic 28 students who wanted to know more about one of Maverick’s specialty practice areas: crisis management. Shilla from our office, who has been embroiled in a few crisis cases recently, spoke to them and was in turn peppered with questions from the students. The lively exchange of views made the two-hour session fly by.

We then took the students for a tour of our office. We introduced them to our associates, and to the most dynamic division, Media Monitoring. Riri, the lead person for the division, welcomed them and briefed them about what her “troops of editors, media trackers and analysis” do daily.

Reviewing more than 60 newspapers and magazines daily, summarizing all the articles related to our clients into good English, and updating it into Gauge, our online media monitoring and PR measurement system, before finally sending it to our clients – and all that before 10.30am each day.

Quite a few of the students had surprised looks on their faces when Riri told them that the media monitoring division started work at 6am each day, everyday so long as newspapers were published. Riri also dropped a few jaws when she told them that she was planning to shift the starting time to 5am.

At the end of the visit Maverick surprised them with a gift each: a “Snakes and Ladders” game based on PR activities. In return the students gave us a pair of binoculars which they said symbolized their credo of learning to look beyond books and theory to actual practice in their learning. We thought it was quite a neat gift and it now occupies a place of pride in our gifts shelf.

Thank you for visiting us, Atmajaya students! We look forward to welcoming you again sometime in the future. Perhaps as part of our Maverick family ? We hope that with such visits we can help ensure a good supply of PR practitioners into the market as all of us are hunting for good people.