Maverick Indonesia

Click of The Week #37: Asep Setiawan

Asep Setiawan writes about many things in his blog “Jurnal Inspirasional Asep Setiawan”.He writes about the World Wide Web because of his experience of leading Kompas Cyber Media in 1999-2000. He also writes about his journalism adventures, his family and education for his children, his spiritual journey, and stories that inspire him.

From all his postings, however, I enjoy most those that bring up little matters that we don’t usually pay attention to, like the Gambir shoe shiner.

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What’s Going On With the Point?

The English daily The Point has temporarily ceased its publication since mid last week. Our source said that the suspension may last for at least a month while the publisher discusses internal matters.

So, what is really happening with The Point? Will we see more of it anytime soon or should we say goodbye?

If anyone knows more info, please share.

Editor Wanted!

Due to the increasing demand for our service, Gauge – the media monitoring division of Maverick – is looking for another part-time English-Indonesian editor to join our dynamic team.

An English-Indonesian editor’s main duty is to ensure the quality of news summary including content and grammar, meet monitoring deadlines and train media monitoring staff on how to write effective summaries. Hence, we are looking for someone who has at least five years experience in news editing or writing in the English and Indonesian languages.

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Another Maverick walking down the aisle

This Saturday, one of the Mavericks will enter the for some mystifying and yet wonderful world of marriage. Marini Sastri, our petite drill sergeant in Gauge Media Monitoring division, is the lucky girl.

“It’s still like a dream come true that I’m getting married this Saturday. I still can’t imagine that I’m going to have a new position [in life] as a wife,” Rini said on Tuesday (6/11) before she started her wedding-leave. We didn’t believe it either until we saw the invitation.

In Maverick we have a tradition of taking any excuse to throw a party. And of course we didn’t miss the opportunity to celebrate her upcoming nuptial. So, we threw Rini a Maverick style bridal-shower, where we teased her with a package of items to prepare her for her wedding night. They included a very skimpy thong, a see-through negligee, various “instructional” booklets and VCDs as well as various dietary supplements to put her in a good mood.A good sport that she is, she took in all the naughty items and jokes with an easy laugh.

The jokes aside, however, we did prepare a serious present for the lucky couple. After we had our laugh, Maverick Partner Lita presented Rini with a ‘Honeymoon Fund’ voucher worth Rp3 million. The fund is to be used by Rini and her future husband in any way they wish during their honeymoon.

The big family of Maverick is very excited for Rini and we all wish her a wonderful wedding on Saturday and most importantly a happy marriage for years to come.

Our Thanks For 5 Years of Support

As we reach the end of July, Maverick is officially wrapping up the two-month celebration of our 5th anniversary.

In June, we focused on the Maverick Movie Award to celebrate the anniversary internally. This month, we turned our focus to our dear clients and partners that have contributed to the growth of Maverick for the past five years. To show our appreciation for them, we sent them some chocolate specially shaped to resemble the “Punakawan” – Wayang Kulit characters better known as Semar and his three children: Gareng, Petruk and Bagong.

The Punakawan were magical beings, who counseled Laksmana, a wise and beloved leader of a great and prosperous country called Ayudya. Laksmana greatness as a leader was derived from the fact that he got solid support from the Punakawan.

Semar bestowed on him cipta, an ability to think clearly and strategize to achieve any desired goal. Gareng gave him rasa, the passion with which to realize his ambitions and dreams. Petruk gave him an iron-will that is deterred by no one. While, Bagong’s gift was karya, the ability to execute flawlessly against his strategies.

In short, the Punakawan were effective consultants and Laksmana probably was one of the first leaders to benefit from that. We’d like to think that we have been good Punakawan to our clients who have benefited from our counsels in the past five years. With this special chocolate, we thank them for their support.

Here are some of the comments from those who received the Punakawan chocolate:

Daisy Primayanti, Public Affairs Director, Pfizer
“It was indeed an unexpected gift at the end of business hour yesterday. I only opened the bag this morning and was inspired by the cipta, rasa dan karya-nya. Dirgahayu Maverick. Semoga sukses selalu dan senantiasa tajam cipta, rasa dan karyanya. In short, efektif dalam memerankan Punakawan bagi klien-kliennya.”

Irawan Kadarman, Corporate Affairs Director, Carrefour
“Congrats on your anniversary and thanks for the chocolate!!”

Yudy Rizard, Head of Brand Communication, HM. Sampoerna
“Terima kasih banyak dengan coklatnya ya!!! Good idea!!!! Tiap anniversary, maverick itu punya ide yg beda beda en unpredictable!”

Mardiyah, Sub Manager – External Affairs, Bank Danamon
“Ide yang sangat kreatif. Bagus banget. Lucu dan ceritanya bagus.”

Fransiska Sitompul, Public Affairs Assistant, Pfizer
“Thank you for the surprise we received just now.
Opening the box in order to taste the fine crafted chocolate will be the hardest part – I guess. Wish you all the best and hope that Maverick will continue supporting the client with all the ‘cipta, rasa, and karya’ just like what Punakawan did to support Laksmana.”

Aria Indrawati, Public Relation, Yayasan Mitra Netra
“Thank you very much for the nice and inspiring gift….. Many people know about the Punakawan, but, perhaps, not many realize how important their role is …. We have been learning alot from the way you communicate to your partners….”