Our website: www.maverick.co.id
Game Keepers Turned Poachers
National Condom Week Closing
National Condom Week was between December 1 and 8 and was marked by activities throughout Indonesia from Jakarta and Tangerang to Bandung, Pasuruan, Pekanbaru, Badung (Bali), East Sumbawa, Manado and Jayapura.
Local communities, government officials and a number of NGOs working in HIV/AIDS took part in these events under the national Condom Week banner. These activities include distributing 7,000 HIV/AIDS educational material and condoms, artistes taking part in the MTV Staying Alive concert and participation in the condom tester competition as well as writing and photography competitions for journalists, photographers and bloggers.
AAS 2007: The After Party
A pleasant surprise was thrown at all finalists of Anugerah Adiwarta Sampoerna 2007 at the end of the awarding night (Dec 7, 2007).
The previous media advisory released has stated that only the winners of AAS 2007 will receive 18-mio cash prize; while the rest of the finalists will only receive a certificate. However, before the awarding night is over, Sarah Sechan and Charles Bonar Sirait as the MC announced such a great news for all finalists.
AAS 2007: The Winners
Finally, the winners of Anugerah Adiwarta Sampoerna 2007 has been announced during the awarding night in Hotel Sultan, Jakarta, last night.
For a quick recap, here’s the list of all winners:
ART & CULTURE
- Hardnews: Bambang Sulistyo, Gatra
- Feature: Soleh Solihun, Playboy
- Photo: Arie Basuki, Tempo
Citi Zoo Day Out!
Going to the zoo can be so much fun and indulging in an upbeat activity while there can bring about even more excitement. At any rate, that was true for our friends from Citi Indonesia, one of our biggest clients, when they organized their annual Global Community Day (GCD) “Citi Zoo Day Out” on Saturday, 17th November 2007, at Ragunan Zoo.
At 7 a.m., when everybody was still enjoying a leisurely weekend morning in bed, nearly 1,500 Citi Indonesia volunteers had gathered at the main entrance of the zoo, all brimming with high spirit and energy. They all looked ready to take on the world in their “Citi Peka” white shirts over jeans or shorts, complete with hats and sunglasses, brooms, paintbrushes, shovels and many more cleaning devices in their hands.
What were they up to, going to the zoo carrying all those tools?
The volunteers were going to give the park a makeover! They had seven things in mind: to clean and paint animal cages, tidy up the public areas, paint park benches, plant trees, bathe the animals and also place trash cans at 38 locations around the park. Yes, they needed those tools as they had volunteered to clean up the zoo on Citi Global Community Day.
Citi has conducted countless community services through its award-winning Citi Peka program. The Global Community Day is a day when Citi volunteers all over the world conduct a massive program that benefits the community where Citi operates. This year, in Jakarta they gave Ragunan Zoo a makeover. And, for the first time, their colleagues in Bandung, Semarang, Medan, Denpasar and Surabaya conducted a similar volunteer work in their respective cities, organizing social activities at orphanages and schools and cleaning up beaches.
Now, back to that hot, sunny day at Ragunan Zoo, it seemed that one of the most favorite activities was giving the animals a bath. When a team from Maverick conducted a survey last month, they found that it was okay to give the baby tiger a bath and included it in the itinerary. However, Maverick found out later that the baby tiger had grown so fast in the past month that it had become too dangerous to give it a bath. Instead, the volunteers were given elephants to spoil, which was no less exciting.

Citi Indonesia on the occasion symbolically presented cleaning equipment to Ragunan Zoo Director Drh. Sri Mulyono, Msi., witnessed by U.S. Ambassador Cameron R. Hume and Jakarta City Secretary Ritola Tasmaya. These distinguished guests also rolled up their sleeves to join other volunteers.
When Citi volunteers wrapped up their activities at about 10 a.m., they all felt happy to have spent a wonderful time at the zoo. The “Zoo Day Out” was more than just a way to have a great time but also to get involved in efforts to preserve and conserve wildlife and the environment.
by: Joyce
AAS 2007: The Finalists
The moment we’ve been waiting for! The awarding night is approaching!
As promised, please kindly find below the complete list of AAS 2007’s finalists:
ART & CULTURE
Hardnews
- Adi Marsiela, Suara Pembaruan: “Anggun Menawan Publik Bandung”
- Bambang Sulistyo, Gatra: “Cipoa, Rekreasi Garing”
- Ipik Tanoyo, Bisnis Jakarta: “Tak Berubah dalam Gaya dan Suara”
Feature
- Soleh Solihun, Playboy: “Menunggu Matinya Majalah Musik”
- Soleh Solihun, Playboy: “(ak ’sa ra): skrg”
- Titik Qomariyah, Surabaya Post: “Sang Bohemian”
Photo
- Yudhi Sukma Wijaya, Jurnal Nasional: “Senandung Marawis Jalanan”
- Arie Basuki, Tempo (English Edition): “Tarian Penyambutan”
- Adam D.P., Media Indonesia: “Mewujudkan Mimpi 3″
SPORT
Hardnews
- Tjahjo Sasongko, KCM: “Davenport di Simpang Jalan”
- Tjahjo Sasongko, KCM: “Angie: Antara Masa Lalu dan Masa Depan”
- Hikmat Soeriatanuwijaya, Jurnal Nasional: “Bagaikan Menjilat Ludah Sendiri”
Feature
- Gunarso, Suara Merdeka: “Siapa Melempar Handuk Duluan”
- Hikmat Soeriatanuwijaya, Jurnal Nasional: “Jalan Berkelok Menuju Beijing”
- Titik Qomariyah, Surabaya Post: “Nyoo Kim Bie–Potret Jasa yang Tersia”
Photo
- Arif Nugroho, Seputar Indonesia (edisi Jateng DIY): “Momen Langka”
- Danu Kusworo, Kompas: “Tak Perlu Malu Indonesia”
- Danu Kusworo, Kompas: “Pukulan Chris John…”
SOCIAL
Hardnews
- Novita Amelilawaty, Indo Pos: “Tak Ada Koordinasi Lintas Instansi, Mafia Tanah Bebas Beraksi”
- Ariyanto, Indo Pos: “Merayu Investor di Kota Tua”
- Henny Primasari, Berita Pagi: “Nelayan Takut Melaut”
Feature
- Rusman, Jurnal Nasional: “Obsesi Si Penjual Ginjal”
- Tina Savitri, Femina: “Hari Gini Masih Mau Poligami”
- Tandri Eka Putra, Padang Ekspress: “Si Buta dan Ibu yang Lumpuh Penjual Sapu Lidi di Payakumbuh: Pantang Mengemis Justru Jadi Jutawan”
Photo
- Yudhistiro Pranoto, Seputar Indonesia: “Macet Mudik”
- Taufan Wijaya, Jawa Pos: “Menyambut Kemerdekaan”
- Achmad Ibrahim, Associated Press: “Ciuman Persahabatan”
ECONOMY/BUSINESS
Hardnews
- Henny Primasari, Berita Pagi: “Kendalikan Harga Digelar Pasar Murah”
- Henny Primasari, Berita Pagi: “Pilihan Konversi dengan Pipanisasi”
- Nopiyanti, Nusa Bali: “Pertimbangkan Bangun Bandara di Daerah Lain”
Feature
- Marlini Hasan Pontoh, Femina: “Bisnis: Menjaring Untung Lewat Franchise”
- Rahmat Herutomo, Globe Asia: “E-Governmen: Good Governance Good Investment”
- Joanita Roesma, Femina: “Hati-hati Rayuan Maut Investasi”
Photo
- Yuniadhi Agung, Kompas: “Aktivitas Perekonomian Terhambat”
- Raka Denny, Jawa Pos: “Manekin Hidup”
- Arie Yudhistira, Seputar Indonesia: “Belanja Jilbab”
POLITIC
Hardnews
- Yamin Panca Setia, Jurnal Nasional: “Rekening Departemen Bukan untuk Kepentingan Pribadi”
- Asrori. S, Gatra: “Polling: Dicari Pemimpin Alternatif”
- Suwastinah A, The Jakarta Post: “Five years after regional autonomy, dissatisfaction rising in resource-rich
Feature
- Arif Adi Kuswardono, Majalah Tempo: “Sang Bohir Jakarta Satu”
- Budi Setyarso, Majalah Tempo: “Roge, Roger, Intel Sudah Terkepung”
- Asrori. S, Gatra: “Barang Dulu, Anggaran Belakangan”
Photo
- Priyambodo, Kompas: “Kambing Pun Dibawa-bawa”
- Agung Rahmadiansyah, Radar Surabaya: “Tolak Papernas”
- Totok Wijayanto, Kompas: “Kasus Poso Masuk DPR”
LAW
Hardnews
- Kuncarsono Prasetya, Surya: “Siapa Membakar Pasar Turi”
- Bambang Sulistyo, Gatra: “Hukum Datang, Timah Senang”
- Okky Puspa Madasari, Jurnal Nasional: “Menuju Purifikasi Peradilan Militer”
Feature
- Arif Adi Kuswardono, Majalah Tempo: “Bila Menteri Halalkan Dana Tommy”
- Triyono Junaedi, Sumatra Ekspres: “Narkoba di Sekitar Kita: Mampukah Aparat Memberangus”
- Irawan Santoso, Ombudsman: “Time Kalah MA Dibelah”
Photo
- Agus Susanto, Kompas: “Rokhmin Dahuri Ditahan”
- Mahdi Muhammad, Kompas: “Hukum Cambuk Pertama”
- Agus Susanto, Kompas: “Suciwati Cari Keadilan”
Congratulations to all finalists! Can you guess who will be the winner of AAS 2007 in each category? Just log in to this blog and see the results on Dec 7, 2007–after the awarding night is over! ![]()
The ‘Fall’ of Hardnews and The ‘Rise’ of Feature
“Probably it has something to do with post-journalism; but nowadays, the line that separates hardnews from feature has become thinner. And then there’s this tendency where hardnews writing is tinted with more and more feature characteristics. This includes the choice of headlines and the style of writing,” said communication expert Effendi Gazali, during Anugerah Adiwarta Sampoerna AAS) 2007’s final judging process.
The final meeting that lasted from 2 pm to 7 pm yesterday was rich with discussions, debates, and arguments to determine three nominees and one winner from the total of 18 categories in AAS 2007. These include hardnews, feature, and photo categories in art & culture, economy & business, sport, social, politic, and law.
Most of the final judges agreed that the quality of feature articles were improving significantly this year; especially in art & culture category. Bens Leo, senior music journalist who serves as one of the final judge in this particular category was dazzled by this. “Compared to last year’s feature articles, this year’s features are a lot better, especially in terms of depth,” said Bens.
Unfortunately, the opposite happened to hardnews category, where most of the jugdes felt that there are no significant improvement compared to last year’s results. Therefore, the judging process for this category became even harder.
However, Harkristuti Harkrisnowo and the rest of final judges were totally impressed with one journalist in hardnews-law category who had produced such a balance, accurate, and comprehensive reporting towards an issue.
Since the judging process was done anonymously to maintain objectivity, the final judges didn’t know (yet) the name of AAS 2007’s winners and nominees, and from which media they come from. However, of course, in Maverick we’ve had the results
and have started contacting all nominees to the Awarding Night on Dec 7, 2007.
It was quite surprising and exciting to know that both the nominees and the winners are coming from a wide variety of media; including some new media and regional ones.
Mmm, curious to find out? Don’t worry. We will publish the complete list of AAS 2007’s nominees here by the end of this week. Join the fun and guess who are the winner from each category ;p
Let’s see if your vote is similar to the judges’!
by: Hanny
Master The Art of Selling Ideas
For 3 consecutive years, various non-profit organizations in Indonesia has come to Maverick and learn more about the art of selling ideas.
Yes, as a part of our Corporate Social Leadership (CSL) program, we share our experience and knowledge in communications and public relations to non-profit organizations; to support their efforts in affecting positive changes in society.
This year, starting this November, we have adopted Indonesian Corruption Watch (ICW) and Yayasan Prestasi Junior Indonesia to receive 10-month capacity building program–equipped with comprehensive training and mentoring on communications and public relations, including:
- how to design suitable PR program for their organizations,
- how to sell your ideas,
- understanding the media and maintaining media relations,
- developing media documents,
- sustaining government and stakeholder relations,
- public speaking,
- and last but not least: about PR on the Net.
As a watchdog for Indonesia’s democracy and governance, ICW feels the need to learn more on how they can get their ideas and messages across effectively to their audience. While as a nascent organization focusing on youth education and entrepreneurship, Yayasan Prestasi Junior is eager to sharpen their ideas and PR planning, to grab an even larger audience.
We are so excited to assist and help these organizations to strengthen their communications and PR skills. Hopefully it will also help them achieving their objectives; and of course, we are proud to be a part of that noble objective.
Yayasan Mitra Netra, Yayasan Kelola, and Center for The Betterment of Education (CBE) are several non-profit organizations that had gone through our 10-month capacity building program.
Apart from this, we also provide one-day media handling training program for non-profit organizations’ spokesperson. So, if you know any NPOs that needs these kind of trainings, you can always call me (Lia) at Maverick (021) 727 898 33 to get more info on how to join this program for free. Or you can also join our group in Facebook, to meet and network with your fellow NPOs and others who are interested in Corporate Social Leadership (CSL).
by: Lia
AAS 2007 Journalistic Photography Judging Day
Last Friday, the porch of Maverick’s office house was transformed into a gallery of photos chronicling the best, worst, peculiar and heart warming images of Indonesia over the past year.We were displaying more than 600 astonishing entries from this year’s Anugerah Adiwarta Sampoerna(AAS) 2007. AAS, now on its second year, is an annual competition held by our client, HM Sampoerna, to recognize the best Indonesian journalistic works, including photojournalism.
The purpose of the display was to allow AAS judges, veteran photojournalists Oscar Matuloh (GFJ Antara) and Firman Ichsan (professional photographer) to evaluate the photographs. Oscar focused on the journalistic value while Firman focused on the aesthetic value of the photos.
The entries were in six categories: Law, Politic, Social, Economy, Music and Art, and Sports.
The judges took the entire afternoon to come to a decision on the photos and I can say that these are superb photos indeed that tell the human story of Indonesia eloquently with power, with empathy and sometimes also with humor. Which are the photos and who are the winners?
You’d have to wait for the AAS Grand Final and Awarding Night on Friday, December 7th. Watch this space for news of the awarding night and the results of the AAS awards.
by: Finnie
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