Maverick Indonesia

The e-paper trend

 

 

Kompas launched its e-paper service on 3 July 2008 on the heels of a similar launch by Republika, Kontan and Koran Tempo. What these papers man by an e-paper offering is to literally print the papers virtually on the web.

 

Using something call soft press technology, readers can go to their sites and click onto a page and a particular story. The story clicked pops up large enough to read and is of good resolution.

It is a step toward meeting the challenges posed by a Web 2.0 world but it is difficult to see how merely printing the papers on soft copy instead of hard ones will make the papers more competitive. Marshall McLuhan spoke about the medium being the message but the papers here seem to be trying to send out the same messages with different mediums.

You cannot help but wonder whether anyone online would find this format useful at all.

Written by Marini

An Intern: Encountering Maverick’s CSL session

One week into my stint as an ITB intern at Maverick I received an invitation to sit in at a lecture that is part of the PR firm’s Corporate Social leadership (CSL) program. The program aims to help non-profit organizations conduct their own PR programs by running them through a 10-month course on public relations and communications skills.

The lecture was to be about online PR and presentation skills so I had two expectations. Firstly, I hoped to learn how to use what’s happening on the Net and online to help me communicate more efficiently. Secondly, I could benefit from skills that would enhance my presentations.

I was not disappointed.

On of the useful things I learned from the online PR session was about street creds. (more…)

Tags: Arif Pranoa, Civil Society Organization, CSL, intern, Maverick, NGO, online PR, presentation skills

Credibility on Facebook Groups

Most people would equate Facebook as good for personal social networking and little more. That it certainly is. But it also has more uses than just this, and corporations would do well to consider whether this medium could help them add to their arsenal of communications vehicles.

The Facebook Group feature provides opportunities for corporations to gather users with shared interests and causes. Facebook members can create a Group for any topic and Group creators are able to email (list serve) all group members for notifications and communicating to the entire group. For instance, in 2007, DKT Indonesia, a social marketer of Fiesta and Sutra condom, conducted the “National Condom Week”.

(more…)

Tags: New Media