Maverick Indonesia

Credibility on Facebook Groups

Most people would equate Facebook as good for personal social networking and little more. That it certainly is. But it also has more uses than just this, and corporations would do well to consider whether this medium could help them add to their arsenal of communications vehicles.

The Facebook Group feature provides opportunities for corporations to gather users with shared interests and causes. Facebook members can create a Group for any topic and Group creators are able to email (list serve) all group members for notifications and communicating to the entire group. For instance, in 2007, DKT Indonesia, a social marketer of Fiesta and Sutra condom, conducted the “National Condom Week”.

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Tags: New Media